Digital photography doesn't have to be expensive;
shareware programs can match Photoshop for less

My guess is if you assembled a group of typical high school publications advisers and asked them what their biggest production headache is, you would get the same response from each and every one of them: photography.

During the 19 years that I advised the yearbook and newspaper at Hagerstown High School, I felt the same way about photography as I did about the prospect of having a root canal. And I had a strong background in photography. I can imagine how advisers who don’t have that background must feel. Perhaps a firing squad would be an accurate comparison. Well, those days may be over or at least slowly coming to a close.

Enter digital photography. This field isn’t new. As far back as 1988 I was hearing about digital photography at summer workshops, but not until the past few years has image resolution sufficiently increased and price sufficiently decreased to make it an option for high school publications. In the next five years, it’s safe to assume that film photography for just about everyone except those who want to continue working with it will be a thing of the past.

Publications staffs are beginning to hear from their printers that those shops are prepared to accept files with digital photos embedded into the layouts. As high resolution digital cameras become cheaper and cheaper, more and more schools will begin boarding up the old “wet” darkrooms and turning to the computer to work with their photos before placing them on layouts and sending them to the printer in a variety of formats from pagination software files to portable document format files (pdf).

Digital imaging software is just as important as the front-end digital cameras and scanners that produce the images and image files. From the dawn of digital photography, the Big Kahuna of digital software has been and continues to be Adobe Photoshop. The latest release, 7.0, has enjoyed unprecedented pre-release orders from hobbyists and professionals. Make no mistake; if you stay with digital photography long, you’ll eventually own this program, expensive as it is. However, for many publications staffs Photoshop at $600, or even a couple of hundred dollars less for the education version, is too much money, and, frankly, is a lot more software than most staffs need.

Enter shareware. In the early days of software development, shareware programs were lightweight, often pretty clunky applications that an individual or small software company offered to the public for trial and possible purchase at a modest cost. Today’s shareware programs are as powerful as their big commercial brothers, and in some cases are just as effective. What they aren’t is expensive.

You can purchase a digital photo editing program that boasts just about all the features that Photoshop offers for as little as $38. My favorite is Photo-Brush from MediaChance Software. It will do all the usual photo retouching including adjusting brightness, contrast, color hue and intensity and removal of blemishes and other imperfections. It will also perform cropping, image resizing that is necessary to downsize digital images, and it supports all the popular imaging formats. A fully functioning version can be downloaded for 30 days at http://www.mediachance.com/pbrush/.

Other inexpensive image editing programs are: Paint Shop Pro, $99 (http://www.jasc.com), Photo Impact, $89.95 (http://www.ulead.com/pi/runme.htm), Picture Window, $49.95 (http://www.dl-c.com/update31.html), and Photo Suite, $49.95 (http://www.roxio.com/en/products/index.jhtml). In addition to these shareware programs, Adobe offers a scaled down version of Photoshop called Photoshop Elements (http://www.adobe.com/products/photoshopel/main.html). The program has many of the features of Photoshop and the shareware programs and costs about $100. One important note: Many flatbed scanners bundle photo imaging software like Adobe Photo Deluxe with their products. These are usually very lightweight applications that are really no substitute for a full-blown photo editing program.

Many of the programs described above are available only for the Windows platform. A few offer Mac Versions.
So high school publications advisers need not dread photography any more. Finding the right photo editing software for your publications program is as simple as downloading a trial version and using the program for a month before deciding which software is right for you and which one fits into your budget.


About the author:
Dan Diercks is the former chair of the English Department at Hagerstown High School where he also advised award-winning publications. Diercks formerly coordinated the photography sequence at the High School Journalism Institute at Indiana University. He has spoken conducted photography workshops around the country.

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